People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Online shopping is about convenience and comfort, and those of us who have at least once ventured into the realm of online shopping know how time-consuming and unpleasant it can be.
The online stores that stand out from the rest are those that go the extra mile for their users. We’ll look here at some small and big e-commerce websites that create pleasant online shopping experiences. We’ll consider the experience from the very start to the very end, right through to the checkout process.
Putting the shopping cart on the left, with the navigation, is a great idea. Because the eye starts from the top left of the page, the shopping cart takes precedence, making it more natural for users to keep track of the items in their cart and the running total.
Well, this online shop could be made for fun, but fun was probably not the only reason to set it up. The experience on the site is, however, quite snappy indeed. You can quickly customize each product with features displayed using an accordion pattern. The shopping cart preview is visual, almost info graphic-alike, rather than filled with quick-paced text. In fact, the shop even has rainbow-alike horizontal lines which still fit quite well into the design.